NetElixir Peak Season Toolkit

Step 1 of 3

Set your constraints

These act as hard limits — the strategy will never recommend anything that breaks them. Leave any field blank if you don't have the number yet.

Brand name and category helps tailor the output

Gross margin floor %

Max discount depth %

Total promo budget $

Free shipping

Price-protected SKUs

Coupon codes stack on site-wide saleLets shoppers add a code on top of the headline offer

Loyalty points stack with discountMembers still earn and redeem during the promo

Bundles combine with other promosBundle pricing is not exclusive of other offers

Owned channels available

Paid and external channels

Email list size

SMS opt-in list

Paid media budget

Email send frequency cap

Retargeting audience size

Only pick segments you can actually build and target today. The strategy maps a distinct message to each one.

Segments you can identify and target

VIP threshold $ lifetime spend

Lapsed customer window

Cart abandon window

Geographic targeting

Promotional anchor

Promotion duration

Early access for VIPsA 24 to 48 hour head start before the public launch

Flash windows inside the promoShort deeper-discount bursts to re-spike demand

Countdown timerOn the landing page and in email creative

Post-promo follow-up sequenceWin-back and cross-sell after the offer closes

Nothing here is required — blank fields are treated as unknown.

Step 2 of 3

Pick up to three and put them in order. The strategy is built around your primary goal, with the other two shaping channel mix and segment focus.

1Primary

Choose a goal below

2Secondary

Optional

3Tertiary

Optional

Available goals

Pick at least a primary goal to continue.